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This blog post explores the history of Juventus jersey with sponsor Upim and Roberto Baggio, who wore it from 1990 to 1994.

It describes how Upim, a department store chain, replaced Ariston, a home appliance manufacturer, as the official sponsor of Juventus in 1989. It also explains how Baggio, one of the greatest players of all time, joined Juventus from Fiorentina, in a record-breaking and controversial transfer.

The blog post also analyzes the design and features of the jersey, made by Kappa, an Italian sportswear company, that used synthetic fabrics and a distinctive pattern of hollow squares.

The blog post concludes that the jersey is considered one of the most iconic and beautiful jerseys in Juventus history, and a symbol of a golden era for the club and Baggio.

Juventus is one of the most successful and popular clubs in Italian football history, having won 36 Serie A titles, 14 Coppa Italia trophies, and two European Cups. The club’s iconic black and white striped jersey is recognized all over the world.

In this blog post, we will see how this jersey marked a transitional period for the club, as it moved from the old cotton fabric to the modern synthetic material, and from the old guard of players to the new generation of talent.

Upim’s logo was displayed on the front of the Juventus jersey, in white letters on a black background. The logo was simple and elegant, fitting well with the club’s image and style. Upim sponsored Juventus for three seasons, from 1989/90 to 1991/92.

Upim’s sponsorship coincided with a successful period for Juventus, as the club won two Coppa Italia trophies, one UEFA Cup, and one Italian Super Cup. Upim also witnessed the arrival of some of the club’s most iconic players, such as Roberto Baggio, Gianluca Vialli, Fabrizio Ravanelli, and Andreas Möller.

Baggio joined Juventus from Fiorentina, in a controversial and record-breaking transfer that caused riots in Florence. He made his debut for Juventus in the 1990/91 season, wearing the number 10 jersey that had previously belonged to Michel Platini.

Baggio continued to shine for Juventus in the following seasons, forming a formidable partnership with Vialli, and winning another Coppa Italia and Italian Super Cup. He also won the Ballon d’Or in 1993, and the FIFA World Player of the Year in 1994. He was the top scorer of the 1994 World Cup, where he led Italy to the final.

The jersey that Baggio wore for Juventus was made by Kappa, an Italian sportswear company that has been the official supplier of Juventus since 1979.

The jersey was made of a lightweight and breathable material, that allowed the players to perform better and feel more comfortable. The jersey also had a distinctive feature: the hollow, inverted, micropatterned squares, that gave the jersey a unique texture and appearance.

The jersey is considered one of the most iconic and beautiful jerseys in Juventus history, and a symbol of a golden era for the club and for Baggio. It is still sought after by collectors and fans, who cherish its design and its memories.